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Our Story

Established in 2013, Go Auto is dedicated to providing an all-inclusive automotive solutions experience.

Our mission is to deliver unparalleled value by offering high-quality vehicles, top-notch services, and exceptional after-sales support at competitive prices.

Located at the bustling Glenmarie hub in Shah Alam, Selangor, and Gurun, Kedah, our state-of-the-art facility houses our complete suite of automotive services. From assembly and distribution to sales, spare parts, and after-sales services, we cater to a wide range of vehicle segments, including passenger cars, commercial vehicles, special vehicles, electric vehicles, and two-wheelers.

Join us on a journey of driving excellence, where passion meets precision, and innovation drives success.

VISION

To become a global player and the most innovative and disruptive Malaysian automotive enterprise

MISSION

  • Establishing customer trust through excellent leadership, innovative and smart partnership

  • Promoting the latest green technology for sustainability mobility

  • Building brand loyalty by offering competitive, reliable, and high-quality products

OUR COMPETITIVE MOAT

The automotive industry operates by a rich legacy of sectoral norms and conventions. They often adhere to rigid, rigorous, and unique product-development practices; work with complex supply chains; and sell through extensive franchised retail-dealer networks. The culture of OEMs values consistency, quality, and the minimization of risk.


We prefer experimental, fast-moving cultures that reward innovation and risk-taking. We focus on customers, engaging them early and often.

Our strong value proposition  driving sustainable competitive advantage

DIGITAL

Converging auto and digital to create a new ecosytem of the digital nation

INTEGRITY

Truthful and unambiguous in our dealings

AGILE

Adaptive to customers changing mobility preferences and  behavior

DISRUPTIVE

Continuously reinventing ourselves to avoid being commoditized 

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