Our Story
Established in 2013, Go Auto is dedicated to providing an all-inclusive automotive solutions experience.
Our mission is to deliver unparalleled value by offering high-quality vehicles, top-notch services, and exceptional after-sales support at competitive prices.
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Located at the bustling Glenmarie hub in Shah Alam, Selangor, and Gurun, Kedah, our state-of-the-art facility houses our complete suite of automotive services. From assembly and distribution to sales, spare parts, and after-sales services, we cater to a wide range of vehicle segments, including passenger cars, commercial vehicles, special vehicles, electric vehicles, and two-wheelers.
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Join us on a journey of driving excellence, where passion meets precision, and innovation drives success.
VISION
To become a global player and the most innovative and disruptive Malaysian automotive enterprise
MISSION
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Establishing customer trust through excellent leadership, innovative and smart partnership
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Promoting the latest green technology for sustainability mobility
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Building brand loyalty by offering competitive, reliable, and high-quality products
OUR COMPETITIVE MOAT
The automotive industry operates by a rich legacy of sectoral norms and conventions. They often adhere to rigid, rigorous, and unique product-development practices; work with complex supply chains; and sell through extensive franchised retail-dealer networks. The culture of OEMs values consistency, quality, and the minimization of risk.
We prefer experimental, fast-moving cultures that reward innovation and risk-taking. We focus on customers, engaging them early and often.
Our strong value proposition driving sustainable competitive advantage
DIGITAL
Converging auto and digital to create a new ecosytem of the digital nation
INTEGRITY
Truthful and unambiguous in our dealings
AGILE
Adaptive to customers changing mobility preferences and behavior
DISRUPTIVE
Continuously reinventing ourselves to avoid being commoditizedÂ